Working on a fun project at work gave me an idea... I know YouTube is hot, but how hot compared to the traditional video outlets we've had for decades? You know who I'm talking about... the networks - NBC, ABC, and CBS.
It's obvious from this graph that the people are hungry for an alternative. You can see the beginning of the YT line in the 3rd quarter of 2005. In only six months, it had already overtaken the networks in search traffic. I'm a grizzled Internet veteran and that still shocks me.
Now of course the networks are scrambling to catch up by adding video of their own, but we all know they bow to the power and word-of-mouth virus that YouTube commands. What we're seeing here, in my opinion, is a complete turn in media from a "we'll show you what you want to see" to a "I'll find my own programming, thank you" delivery model.
Will the networks figure it out in time?? That's the big question, but I'm not holding my breath and I'm not buying network stocks either.
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